- +156%
Organic Traffic Growth
Looking to enhance their online presence and boost their SEO performance, Zara enlisted the help of Numerique. Our team worked closely with this top-tier B2B brand to develop and implement a comprehensive online strategy, resulting in significant revenue growth.
About MONDAY.COM
Monday.com is a leading work operating system and project management SaaS platform founded in 2012, serving over 225,000 customers across more than 200 countries and territories. Built for teams of all sizes across industries, Monday.com offers a flexible and visual platform that helps businesses manage projects, workflows, and team collaboration in one place. As one of the fastest growing SaaS companies in the work management category, Monday.com operates in an extremely competitive organic search landscape where ranking for high-intent project management and work OS keywords requires a highly structured and data-driven SEO approach.
The challenge
Monday.com’s organic growth opportunity was significant but required a highly structured approach across a competitive keyword landscape. With thousands of potential ranking opportunities across project management use cases, team collaboration topics, and competitor comparison queries, the challenge was building a scalable SEO system that could grow consistently and convert organic visitors into free trial signups.
A comprehensive audit identified critical gaps in Monday.com’s keyword coverage, content architecture, and technical SEO foundations. A full-funnel keyword strategy was developed targeting high-intent project management keywords, work OS use case content, and BOFU comparison pages targeting buyers actively evaluating work management solutions.
The results demonstrated what a structured, product-led SaaS SEO strategy can deliver in a competitive SaaS category. Organic traffic grew consistently across product pages, use case content, and comparison landing pages, with free trial signups from organic search increasing significantly month over month.
Services Used:
STRENGTH IN NUMBERS
Business impact
A comprehensive SaaS SEO strategy delivered measurable results across Monday.com’s core organic search metrics, improving traffic, rankings, and trial conversions consistently over time.
Organic traffic increase across core product and use case pages
Improvement in organic keyword rankings for high-intent work management terms
Increase in organic free trial signups
A Product-Led SaaS SEO Strategy Built for Monday.com
Monday.com’s organic growth required a strategy that aligned closely with their product architecture and buyer journey. With use cases spanning project management, CRM, software development, marketing, and HR workflows, a structured content and keyword strategy was needed to capture high-intent search demand across every product category.
Every SEO decision was tied directly to free trial signups and paid conversion goals, ensuring organic traffic growth delivered measurable business impact rather than just improving vanity traffic metrics
- Full-funnel keyword strategy across all Monday.com use cases
- BOFU competitor comparison and alternative page strategy
- Technical SEO audit and site architecture optimization
- Product-led landing page and feature page content creation
- High-authority link building targeting work management keywords
- Monthly content performance tracking and optimization
83 %
Improvement in page 1 keyword rankings for project management terms
274 %
Increase in organic sessions across use case and feature landing pages
127 %
Increase in organic free trial form completions
Umair Khalid is a SaaS SEO Strategist, and the brain behind SaaS SEO, offering insights into a methodology that combines technical expertise with SaaS SEO.
